Tonka’s identity was revitalized with packaging that felt bold and larger than life. A yellow-and-black color story and heavy-duty graphics reinforced its “tough as steel” heritage, while action photography and dynamic character art showcased durability and epic play—reminding parents of the brand they trusted and sparking kids’ drive to dig, haul, and build.

The redesign reignited Tonka as the go-to truck brand, showing how heritage, refreshed with the right design, can roll forward with unstoppable power.