Branding blended brains and style with school-inspired graphics, clever science details, and invention cues that reinforced the STEAM play pattern. Backed by a hit Netflix series, the packaging positioned Project Mc² as a movement—stylish girls who experiment, invent, and redefine what “cool” means.

Project Mc² broke ground in the doll aisle, showing that smart, stylish play resonates with kids and parents, inspiring a generation to see brilliance as the ultimate accessory.