When Bluey and Little Tikes joined forces, the result was a joyful brand language where Bluey’s warmth and humor shone through approachable visuals, while Little Tikes’ signature shapes and playful cues kept the line instantly recognizable. Packaging felt welcoming on shelf, earned parents’ trust, and carried Bluey’s storytelling into every touchpoint.

The collaboration created a best-of-both-worlds synergy—blending nostalgic trust with fresh storytelling that sparked imaginations across generations.